As England prepares for this evening’s semi-final match, the impact of Euro 2024 football tournament on the hospitality industry and the broader UK economy has become increasingly evident.

The tournament, hosted in Germany, has featured kick-off times that are convenient for UK viewers, encouraging a substantial number of fans to visit local hospitality venues.

The increased footfall has drawn large crowds to pubs, bars and restaurants creating demand for extended business hours, increasing the opportunities for sales and customer engagement.

It is estimated that’s there has been a 115% increase in the number of fans that have visited a hospitality venue from the men’s last major international tournament, the 2022 World Cup, which saw hospitality venues welcome 6.7 million people.

However, the economic benefits of Euro 2024 extend well beyond the immediate impact on the hospitality industry. The increased spending in bars, pubs, and restaurants generates a ripple effect that positively impacts a wide range of sectors, benefiting suppliers, distributors, and other businesses.

The UEFA Euro 2024 final takes place in Berlin’s Olympiastadion on 14th July, lets hope we are still cheering for England!

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